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Before The Ivy Centre, there was a much earlier plan to teach

Lara thought she would become a math teacher.

Long before college admissions, consulting, engineering, or entrepreneurship entered the picture, education already had her attention.

She competed in the Brazilian Mathematics Olympiads and, by sixth grade, was already mentoring tens of students in and out of school.

Teaching was not something she discovered after building a career. It was one of the first ways she understood what she loved doing.

Helping someone understand something they could not see before felt meaningful very early.

ANOTHER WARNING: THIS STORY STARTS WITH COLLEGE ADMISSIONS. IT DOES NOT STAY THERE FOR VERY LONG.

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Teaching was always a part of the plan

Portrait of Lara David

We are not trying to create students who look extraordinary on paper. We are helping students become people with something extraordinary to put on it.”

THE IVY CENTRE

EDUCATION AS A CONSTANT

Teaching was always part of Lara's life. But she wanted to do it differently.

The route to teaching just became less conventional than she expected.

Lara never stopped wanting to teach. She just kept following her curiosity, questions, opportunities, and experiences that would eventually shape how she did it.

Lara David is the Founder of The Ivy Centre, a Columbia-trained Civil and Environmental Engineer, former Boston Consulting Group (BCG) consultant, published researcher, entrepreneur, nonprofit founder, and educator.

... Those experiences may look unrelated at first. But to Lara, they never were.

Engineering taught her how to break complicated problems into parts. Research taught her how to turn questions into rigorous investigations, evaluate evidence, and find answers she could defend.

Almost 4 years of consulting at BCG taught her how to solve complex, high stakes problems, identify the decisions that could materially change an outcome, and turn strategy into measurable results across multimillion dollar transformations for Fortune 100 companies. It also taught her how to shape narratives around those decisions, synthesize complexity into a clear point of view, and influence C-suite stakeholders around the path forward.

Entrepreneurship taught her what happens when no one gives you the roadmap and you have to build one yourself.

Each path gave her something she would eventually bring back to the work she had wanted to do all along.

BUT EDUCATION GAVE THESE TOOLS A PURPOSE

Editorial collage about Lara David's path through education

Lara David at Columbia University

WHERE THE IDEA CAME FROM

Mentorship was never a career detour.

Lara has always been drawn to people: what motivates them, what they care about, what they are capable of, and what so often prevents young adults from seeing that possibility in themselves.

For the last 11 years, Lara has mentored students in the United States and abroad through admission to some of the US most selective universities. Working with hundreds of students across their academic, personal, and professional development, she began to notice patterns that extended far beyond admissions.

While some students arrived already extraordinarily ambitious, others had remarkable potential but had not yet learned how to recognize it, develop it, or trust it.

Above all, what stayed with Lara was not simply where those students were eventually admitted. It was what happened when the right combination of belief, challenge, strategy, and opportunity changed the way a young adult saw themselves.

Over time, she watched students become more confident in their judgement, more willing to pursue difficult opportunities, more comfortable asking ambitious questions, and more capable of making decisions without waiting for someone else to tell them what to do.

The relationships with students and parents rarely ended with admission. Students returned with decisions about internships, research, careers, graduate school, entrepreneurship, and what they wanted to build next.

The question was no longer whether teaching would remain part of Lara’s life. It became what teaching could look like if she brought everything else she had learned into it:

What should exceptional youth mentorship look like?

If we do our job well, students should leave us more capable of navigating their own lives, not more dependent on us to navigate them.”

THAT BELIEF EVENTUALLY BECAME THE FOUNDATION OF THE IVY CENTRE.

WHY THE IVY CENTRE HAD TO BE DIFFERENT

Years of mentoring made something increasingly difficult to ignore...

The industry was often solving for the application before understanding the student.

Lara has seen admissions from nearly every side of the table.

Her perspective on college admissions was not shaped only by advising students. She had also experienced the process from the other side, as the student receiving the advice.

For her own undergraduate applications, Lara’s family hired a college admissions consulting firm. She never forgot what it felt like to entrust such an important part of her future to someone else, or the uncertainty, pressure, and vulnerability that came with it.

Later, between 2015 and 2019, Lara worked inside both nonprofit and commercial admissions organizations. This time, she saw the process from within: how different organizations advised students, where mentorship could genuinely change a trajectory, and where conventional college advising models fell short of the depth, strategy, and sustained investment she believed students deserved.

Years later, she began thinking about the same process from a third perspective: the parent she might one day become.

Three perspectives that shaped the model

01

THE STUDENT

What does it feel like to receive advice when you do not yet know what exceptional guidance should look like?

02

THE ADVISOR

What actually changes a student's trajectory, and what simply makes the process look polished from the outside?

03

THE FUTURE PARENT

What would Lara need to see before trusting someone with her own child's ambitions, confidence, and future?

Taken together, those three perspectives revealed a recurring problem. College advising often began with the outputs of the process rather than the person behind them. Activities to add. Colleges to target. Essays to write. Milestones to complete. Lara wanted to reverse that order and begin with the student.

  1. WHO IS THIS STUDENT BECOMING?
  2. WHAT COULD BECOME GENUINELY DISTINCTIVE ABOUT THEM?
  3. AND WHICH EXPERIENCES ARE ACTUALLY WORTH PURSUING, WHETHER OR NOT AN ADMISSIONS OFFICER EVER SEES THEM?
Families are being asked to make consequential decisions about their children with little visibility into what actually differentiated one model of college advising from another.

The Ivy Centre was built to do the opposite: understand each student deeply, then build the strategy around them.

FROM ONE VISION TO THREE PERSPECTIVES

One person imagined the standard. Three perspectives are bringing it to life.

The Ivy Centre began with Lara’s vision for what youth mentorship could become. But building an organization around the whole student required something Lara believed just as strongly:

No single mentor should assume they can understand every dimension of another human being alone.

That conviction brought Marah Selim and Jorge Dorantes, MD into the work. They did not join The Ivy Centre simply to add credentials to an admissions team. Each brought a perspective Lara could not replicate herself.

  • Marah brought the science of human development.
  • Jorge brought an expansive model of excellence across disciplines.
  • Lara brought strategy, education, research, entrepreneurship, and more than a decade of mentorship.

Together, they began turning one philosophy into something broader and more rigorous than anyone of them could have built alone.

The Ivy Centre began with one idea of what mentorship could be. It became stronger when that idea was challenged, expanded, and rebuilt through three different ways of seeing a student.

The Ivy Centre

FOUNDER-LED, BY DESIGN

The people who built the model are the people who mentor the student.

At The Ivy Centre, founder-led is not a branding statement. It describes how the company actually operates.

Every student works directly with Lara, Marah, and Jorge, the three people responsible for shaping the philosophy, standards, and direction of The Ivy Centre.

The thinking is not developed at the top and then handed down for someone else to deliver.

The people setting the standard remain accountable for the work itself.

That means the founders know the students.

  • They know the conversations that came before.
  • They know why decisions were made.
  • They know where a student has struggled.
  • They know what has changed.
  • They know what the larger strategy is trying to accomplish.

And because all three remain close to the work, they can challenge one another, refine the approach, and respond when circumstances evolve.

That is also why The Ivy Centre deliberately works with a limited number of students.

Founder-led mentorship only means something if the founders actually have the time to mentor.

Direct Access

Students work directly with Lara, Marah, and Jorge.

The three founders built the program together and remain equally involved across every stage.

No rotating layer of advisors. No handoff between strategy and execution.

Accountability

The people defining the standard are the people responsible for delivering it.

There is no distance between the people setting the standards and the people responsible for delivering them.

Collective Judgment

Important decisions are considered through three perspectives.

Strategy, human development, and real world experience are brought into the same conversation so the student benefits from a more complete view.

MEET THE FOUNDERS

Hey! We're Lara, Marah, and Jorge!

We’re the three founders of The Ivy Centre and graduates of Columbia and Cornell. And when we say we mentor our students and that we are founder-led by design, we mean it: every student works directly with all 3 of us throughout their journey. Lara is a Civil and Environmental Engineer and former BCG management consultant, Marah is a Counseling Psychology PhD candidate, and Jorge is a practicing physician and surgeon.

Our backgrounds have opened doors to many different careers, but we came together to build The Ivy Centre because education is our true passion. Each of us has experienced its power to change lives, and we want to help many more ambitious students access those possibilities.

Founded in 2020, The Ivy Centre was built around a different model of college admissions mentorship. Rather than assigning a student to a single advisor, every student is mentored directly by all three founders. Lara brings the structured, analytical thinking of engineering and management consulting; Marah brings a deeper understanding of psychology, self knowledge, and student development; and Jorge brings the perspective of a physician, educator, and lifelong multidisciplinary learner.

Together, those perspectives allow us to understand each student more comprehensively and develop a strategy that reflects both the strength of their candidacy and the individual behind it.

Marah Selim, Jorge Dorantes, and Lara David, founders of The Ivy Centre

As seen on Business Insider, Yahoo Finance, and National Post

MARAH'S STORY

Understanding the person behind the potential.

A Psychology Ph.D. candidate, researcher, and educator, Marah brings a deeper understanding of how self knowledge, mindset, habits, and wellbeing shape what a student is able to become.

Read Marah's Story

JORGE'S STORY

Proof that excellence does not have to fit one mold.

Surgeon, pianist, author, and lifelong learner, Jorge brings a perspective shaped by curiosity across disciplines and the belief that students should not have to become one dimensional to become exceptional.

Read Jorge's Story

LARA'S STORY

From teaching to strategy, always centered on people.

Engineer, consultant, researcher, entrepreneur, and educator. Lara's path gave her the tools to turn ambition into direction and ideas into action.

Read Lara's Story

ADMISSIONS WAS NEVER THE FINISH LINE

We care where our students go. We care even more about what they do once they get there.

COLLEGE

Which internship should I pursue?

RESEARCH

How should I approach this professor?

GRADUATE SCHOOL

Should I apply?

RECRUITING

How do I prepare for this interview?

ENTREPRENEURSHIP

Is this idea worth building?

DIRECTION

What if the path I chose no longer feels right?

Those conversations are not outside the work. They are the reason for it.

None of the three founders believes mentorship should expire when an acceptance letter arrives.

Students return during college with new questions.

Lara, Marah, and Jorge have continued mentoring students through recruiting, internships, entrepreneurship, graduate education, and the beginning of their careers.

The specific opportunity changes. The deeper question rarely does.

WHAT DO I WANT TO DO WITH WHAT IS NOW POSSIBLE?
We measure mentorship not simply by where a student is admitted, but by what they eventually learn to do with the opportunities in front of them.

A COMMUNITY THAT GROWS WITH YOU

Over time, mentorship becomes a community

Your questions evolve, but the relationships often stay. Students return during college and years later, families keep in touch, and former students introduce younger siblings, friends, and classmates.

The Ivy Centre community network

RELATIONSHIPS THAT CONTINUE

Conversations that begin around college grow into discussions about internships, graduate school, careers, and entrepreneurship.

MORE THAN A COLLEGE DESTINATION

You become part of a network of students, families, mentors, alumni, and friends who share what they learn and remain invested in one another’s success.

A community thoughtful about what it pursues, generous with what it learns and invested in seeing you succeed.

THE WORLD IS YOURS

College is one chapter. We cannot wait to see what you write next.

The goal was never simply to help students get somewhere extraordinary. It was to help them recognize what becomes possible once they arrive, pursue those possibilities with intention, and build lives that feel extraordinary to them.

TELL US YOUR STORY.

BOOK A CONSULTATION
Lara David

Lara David

Mentor & Founder of The Ivy Centre

Columbia University Alumna

Some of the most important people in my life were the ones who saw something in me before I knew how to see it myself. Mentoring gives me the chance to be that person for someone else.

Where it started

Lara is a Civil & Environmental Engineer by training and a former Boston Consulting Group consultant. She has more than a decade of experience in college admissions and mentorship, specializing in strategies for universities with acceptance rates of 5% or below.

Growing up in Brazil, she attended private school with scholarships awarded on the basis of both financial need and academic merit, while competing in Mathematics Olympiads at the national level. Education changed the possibilities available to her, and she became determined to help students from underprivileged backgrounds use it to change the possibilities available to them.

She has mentored more than 400 domestic and international students, 92% of whom have been admitted to the most selective, Top Tier universities in the United States.

Why admissions

Lara began mentoring students applying to the Ivy League, MIT, Stanford, and other highly selective universities whose generous financial aid programs could make a fully funded education possible for international students with demonstrated need.

For these students, writing a strong application was never the real challenge. They had the potential, but often lacked the resources, information, exposure, and confidence required to imagine themselves at the world’s most competitive universities, much less build the years of academic and extracurricular preparation necessary to become compelling candidates.

COLUMBIA ENGINEERING
Civil, Earth & Environmental Engineering by training
MANAGEMENT CONSULTANT
Former Boston Consulting Group (BCG) consultant
$17M
Scholarships earned by students supported through ProDuca

That reality is what led Lara to study the admissions process at the most selective universities in extraordinary depth. During the first years of her work, institutions with acceptance rates below 5% were not simply aspirational choices. For many of the students she supported, they were among the only universities capable of offering enough financial aid to make studying in the United States possible.

When Lara says that she specializes in the most selective universities in the world, she means it: this is where her work began, and where the stakes taught her that exceptional mentorship must extend far beyond the application itself.

After mentoring through nonprofit organizations, Lara founded ProDuca in 2017 to expand that work. She managed more than 30 mentors concurrently and helped support the educational journeys of thousands of students who have collectively earned more than $17 million in scholarships.

What Lara brings as a mentor

Today, Lara brings her background in management consulting, engineering, and published scientific research to every student she mentors. She applies structured frameworks, quantitative thinking, and strategic storytelling to help students transform their interests and strengths into thoughtful academic, extracurricular, and professional action plans.

Yet the rigor of her approach has never made the work impersonal. As Lara often says, “Every application feels like my own child’s application.” She understands what education can change because it changed her own life first.

Outside of mentorship, Lara is a cat mom, ballroom dancer, passionate backgammon player, and perpetually curious about neuroscience books and podcasts.

Marah Selim

Marah Selim

Mentor & Founding Partner of The Ivy Centre, Psychology & Student Development

Cornell University Alumna

There’s a moment when a student stops describing who they think they should be and starts discovering who they actually are. Helping them explore, question, and make sense of that process is one of the most meaningful parts of my job!

Where psychology meets mentorship

Marah is a founding partner at The Ivy Centre. She is completing her PhD in Counseling Psychology and has been trained in psychotherapy techniques for over five years, as she also teaches a Human Development course at the University of Miami.

She brings this perspective into her work with students by helping them better understand their interests, responses to pressure, and larger decisions about college and their future careers within a developmental framework. Marah guides students in utilizing this reflection to pave a more sustainable way forward in managing both the emotional and organizational demands of the admissions process.

The goal is not simply to manage the admissions process, but to help students understand themselves well enough to move through it with greater clarity.

Building systems that support the student

Marah has helped students develop personalized executive functioning systems that allow them to focus on what matters most while building confidence in their ability to follow through on their goals, including students with executive functioning challenges, including Attention-Deficit/Hyperactivity Disorder (ADHD).

CORNELL
Psychology
PHD CANDIDATE
Counseling Psychology
5+ YEARS
Psychotherapy Training
EDUCATOR
Human Development

From reflection to action

She integrates these reflective and organizational skills into the admissions advisory process, and returns to them during the three additional Landing Sessions once a student has begun their first semester of college.

Marah’s aim is to match students with their dream school and to develop the skills and sense of direction that will allow them to thrive on campus, and well beyond college.

Getting into college is one milestone. Knowing how to navigate what comes next is part of the work too.

Beyond The Ivy Centre

Outside of her work at the Ivy Centre, which she already enjoys a fair amount, Marah plays tennis and backgammon and loves a good film.

Jorge Dorantes, MD

Jorge Dorantes, MD

Mentor & Founding Partner of The Ivy Centre, Humanities, Medicine & STEM Nexus Strategy

Cornell University Alumnus

There will always be people ready to hand you a mold for what a successful life is supposed to look like. But some of the most important growing up happens when you become brave enough to question it and curious enough to discover what a fulfilling life looks like for you.

A unique perspective

Dr. Dorantes is a resident surgeon and an award-winning musician, writer, and researcher. His essays and research have been published in prestigious journals such as The American Journal of Surgery and the Journal of Surgical Case Reports (JSCR), published by Oxford University Press. He has won multiple piano composition awards, including recognition as a national semi-finalist through the Michigan Federation of Music at the age of eight. More recently, he placed as a national semi-finalist in the William Faulkner-William Wisdom short story competition. He continues to play jazz piano and is currently at work on a screenplay.

Jorge’s path reflects the power of pursuing multiple interests with intention, and the possibility of a life that brings them together.

Helping students explore what matters

With a background in philosophy, with a focus on Ancient Greek Philosophy, and an English literature major from Cornell University, Dr. Dorantes brings a humanities lens to the admissions process. He helps students think critically, ask deeper questions, and articulate their ideas with clarity, whether in their essays, interviews, or broader academic exploration.

RESIDENT SURGEON
Medicine
AWARD-WINNING MUSICIAN
Piano & Composition

From ideas to impact

Jorge works with students through the Medicine Workshop, the STEM program, and the Ivy Lab Essay Workshops, where he helps them develop a personal voice, connect seemingly different interests, and build a compelling narrative for their future.

He also brings a clinical perspective to discussions about how to navigate high-pressure environments, make thoughtful decisions, and stay grounded during demanding periods like college applications and the transition to college itself.

His goal is to help students discover a love for lifelong learning and expression, and to give them the tools to turn curiosity into meaningful opportunities.

Beyond The Ivy Centre

Outside of his work at The Ivy Centre, Jorge continues to play jazz piano, explore new creative projects, and enjoy a good film. He remains deeply committed to the belief that the humanities and the sciences together can shape a richer, more thoughtful, and more human future.

WRITER & RESEARCHER
Published Author
CORNELL
Philosophy & English Literature
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